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Digital Marketing
Middle
Job Description
- Develop and implement strategies to grow and engage the tech community. Foster, organize and moderate discussions and networking among forum members to increase user retention.
- Establish partnerships with Tech training centers, educational universities, and tech associations... to promote the company.
- Operate full-stack marketing activities for SotaTek’s educational services & products.
- Build and maintain marketing campaigns and an in-depth tracking system for all assigned products and marketing campaigns across platforms such as Digital Ads, Email, PR, Influencer Marketing, and more.
- Set up, manage, and track ads across online platforms including Facebook, Google (Google Display and Google Search), and other Ad Networks.
- Create compelling advertising content across all Digital channels, tailored for different audience segments.
- Track KPIs of digital campaigns, analyze performance metrics using tracking indicators, and provide insights to adjust and optimize marketing campaigns.
- Use and manage marketing tools and software to support campaign execution and tracking.
- Generate creative concepts and visual ideas for marketing campaigns, ensuring alignment with brand guidelines and target audience preferences.
- Research and stay updated on online market trends, monitor competitors' online marketing activities, and propose strategic action plans accordingly.
- Participate in offline marketing activities (such as events) when necessary to enhance brand visibility.
Requirements
- More than 3 years of experience in marketing, particularly within companies related to education and training.
- Familiarity with student, graduate, and professional communities, and the ability to engage these groups effectively.
- Proven expertise in managing digital ads on Facebook and Google platforms.
- Experience in building tracking systems using Google Analytics, Google Tag Manager, and Buzzmetrics.
- Ability to independently find and implement software tools that enhance marketing processes.
- Analytical skills to break down complex problems and generate creative, actionable solutions.
- Excellent communication and negotiation skills, with the ability to collaborate effectively within a team.
- Self-driven and capable of managing tasks and goals independently, taking on responsibilities similar to a managerial role.
- Bachelor's degree in Marketing, English, or a related field.
Compensation & Benefits
- Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
- Work performance review 2 times/ year (in April and October);
- Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
- Social insurance, SotaTek Healthcare insurance, and unemployment insurance;
- 01 hour paid leave per day for women having children under 12 months
- 01 day remote work per month; A flexitime allowance of 90-180 minutes per month for employees
- Minimum 14 paid leaves per annum for all employees after probation;
- Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
- Yearly company trip and year-end party, quarterly team building and weekly eating together; English - Japanese Club, Sports Clubs;
- Men’s Day, Women’s Day, Children’s Day, Mid-Autumn Festival and other benefits under the provisions of the company;
- Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
- Training courses and working opportunities with technical gurus who built and operated world-class applications with millions of users. This might be a good chance for graduated students to learn cutting-edge technologies and how to build scalable system from scratch.
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